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BOISE — Thursday night it was Dollar Beer Night. Wednesday night and tonight, it’s postgame fireworks. Monday nights it’s all-you-can eat food. Tuesday’s it’s $2 for a ticket and a hot dog.

The promotions are endless for the Boise Hawks, but to this point they’ve done even more than what general manager Bob Flannery and his staff could have hoped for. The Hawks entered Thursday’s game with the Eugene Emeralds with an average attendance of 4,009 fans per game despite Memorial Stadium having a listed capacity of just 3,427.

B.J. Rains has covered Boise State athletics for the Idaho Press since 2013 and is a three-time winner of the NSMA Idaho Sportswriter of the Year Award. He appears on KTIK 93.1 FM The Ticket every Friday at 4 p.m. for the Blue Turf Sports report.

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