More positive changes are coming to the Idaho Press-Tribune. A couple of weeks ago, we launched the weekly Lazy Sunday, which includes our Sunday comics, four added-back daily comic strips, an expanded TV guide and more than a dozen new puzzles. We’ve received many compliments about the new section, and it seems to be a huge success.
In the next few weeks, we’ll be relaunching our third section of the paper. You may recall that last year we eliminated the third section and tucked the “feature” pages into the main news section. Sections like Money, Outdoors, Health, Homestyle and A&E ended up somewhere inside the A section each day.
Soon, we’ll be breaking those feature sections back out into their own sections and expanding them with more local content each day.
I’m also happy to announce that starting Monday, we’ll be moving our deadlines later into the night so that we can get more news and even more sports results into the paper.
I’ve said this before, but I’m kind of the “ideal newspaper reader.”
I like reading local, state, national and international news, but I also like to see how the Buffalo Sabres did last night (probably lost), see if the Giants made any trades, then I head over to the features section to read about a cool hike in the Pioneer Mountains or a recipe for mac and cheese. I’ll check the brief on Page 2 to see what Prince William is up to. I look at the weather for the day and the rest of the week. I’ll read the letters to the editor, the horoscopes, I’ll do the Jumble, see how bizarre the advice column is, read my favorite comic strips. I’ll check the ads to see if there’s a new restaurant in town or if I’m in the market for something (I haven’t bought a new car in 12 years, but when we bought a car last month, I went to Tom Scott after seeing their ad in the Idaho Press-Tribune). I scan the classifieds to see if anything catches my eye, and I even read the legal notices religiously.
In other words, I pretty much read the whole dang paper.
To me, the value of the newspaper lies in the newspaper’s ability to put all of that diverse information all in one place. Yes, I know I can go online and get the Sabres score or look on my phone for the weather or go to idahopress.com to read a story about a local kid who saved a girl’s life or go online to see how the Dow did yesterday or go to history.com or historynet.com or wherever to get Today in History, and I suppose horoscopes and advice columns are somewhere online, too, and the obituaries are at idahopress.com, and I could go to Tom Scott’s website to look at cars for sale and I could go to cooksillustrated.com for a mac and cheese recipe.
You see where I’m going with this? For the 15 or 20 minutes I invest with my local newspaper every morning, I get all of that information without having to hunt and peck all over the internet for what I want. And I usually end up reading something I wouldn’t have gone online to go look for.
But I’m probably preaching to the choir here. I know there are thousands of other “ideal newspaper readers” out there. With these changes and improvements we’re making to the Idaho Press-Tribune under our new owners, Adams Publishing Group, we’re aiming to win you back and win you over.
Of course, we can still deliver all of that to you on our website and via email, but many of us still know the value of the printed newspaper, and we’re bringing it.
Stay tuned for more. It’s happening.