Zynga Inc., a global leader in interactive entertainment, announced last week that its iconic game, “Words With Friends,” is kicking off a month-long initiative supporting Breast Cancer Awareness Month, #WordsWithHope. Each day in October on the company’s social channels, a word of hope and corresponding statement will be shared from inspiring people whose lives have been touched by breast cancer, shining a light on the importance of screening and early detection, and honoring the warriors that have faced this diagnosis.
Joining Zynga and “Words With Friends” in this month-long campaign will be well-known individuals across entertainment, business, sports and medicine, including: Talia Balsam, Pat Benatar, Sharon Byers, Katie Couric, Roxane Gay, Melissa Gilbert, Olivia Newton-John, Betsey Johnson, Billie Jean King, Julianna Margulies, Alanis Morissette, Amy Poehler, Trisha Yearwood and a host of others.
“Statistics show that one in eight women in the U.S. will receive a breast cancer diagnosis in their lifetime,” said Deepthi Menon, senior vice president of Words With Friends at Zynga. ”And we’ve seen the power that community can have in bolstering strength, courage, and humor during times of illness. Over the years, our players have shared their stories of friendship and support that they’ve found in “Words With Friends,” and we’re proud to be joined by these incredible, esteemed women to spotlight this cause that touches so many.”
“Awareness and early detection are powerful tools for improving breast cancer outcomes — but words are powerful too,” said Dr. Richard Wender, chief cancer control officer of the American Cancer Society. “During October’s Breast Cancer Awareness Month as well as year round, keep words of support, compassion, caring and hope at the forefront, as we continue to battle this disease that affects so many of the people we love.”
For more information about Breast Cancer Awareness Month and other ways to get involved, visit cancer.org/wordswithhope.