Man Up Crusade

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As awareness increases throughout the community, so do opportunities to stop instances of domestic violence — or prevent them from happening altogether. And that’s everyone’s responsibility, because we all know someone who’s involved in an abusive relationship — even if we don’t know it.

During last year’s rodeo season, Canyon County Sheriff Kieran Donahue and his wife Jeanie kicked off the Man Up Crusade, designed to bring conversations about domestic violence out of the shadows and into the spotlight. Rodeo attendees were encouraged to wear purple to show their support, and the awareness-raising campaign has since gone international, gaining attention from the Boise-based Mexican consulate.

And it’s spreading. Already a staple at the Snake River Stampede and Caldwell Night Rodeo, the Donahues are in talks with rodeos throughout the country to help spread the message of domestic violence prevention.

“It’s society’s business, because it affects us at every social level,” Sheriff Donahue said. “Economically, socially, medically, employment. Our program is a call to all people. You’ve got to stand up and help stop it.”

This year’s purple nights will be held at the Snake River Stampede July 19, and at the Caldwell Night Rodeo August 14.

- For more information on the Man Up Crusade, visit



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