Accept the $2 Shop Local CHALLENGE!

Dear Readers,

We’ve all heard it before, “Shop Local,” but have you ever stopped to ask why?

Each holiday shopping season, thousands of Gem County residents pile in their minivans and SUVs and venture outside of the county to shop for holiday gifts, or they jump on their smart phone and order all of their gifts from an out-of-state online retailer.

For many, it’s a tradition. It’s a shopping experience. It can be fun and even convenient, but it hurts our local economy. For the fourth year, we are running our $2 bill Shop Local campaign encouraging the community to support local business.

Imagine, if you will, that between Thanksgiving and Christmas, 5,000 Gem County residents visit a neighboring county or shop online for holiday gifts. If those residents spend just $100 per person on gifts, this county has lost $500,000 in gross retail sales. That’s a lot of stocking stuffers!

But what if just 50 percent of those 5,000 shoppers decided to stay local and invest $100 of their hard-earned money back into the communities where they live? They would inject $250,000 back into Gem County. The change in shopping behavior would have a dramatic and positive impact on our local economy.

Many national studies have shown that a dollar spent in the local economy can turn over as many as four times. Using that estimate, the $250,000 in new local spending could become $1 million as it works its way through the hands of local residents.

To showcase the impact of local holiday spending, the Emmett Messenger Index is launching the $2 Bill-Shop Local Challenge for the third year! We are challenging local Gem County residents to take $100 that they would typically spend on holiday gifts online or outside the county and spend it right here at home. We’re not saying spend more; we’re saying spend local. This Shop Local Challenge is happening in the Treasure Valley as well

To highlight the impact of our $2 Bill-Shop Local Challenge, we are asking those who agree to participate to convert their $100 commitment into $2 bills. Spending $2 bills is an easy way for local businesses to clearly see the effort YOU are making to support local businesses.

To help drive home this impact even further, we are asking businesses that receive $2 bills in the upcoming shopping season to redistribute them as change rather than making them part of the nightly deposit. We would also like shoppers who receive the $2 bills as part of their change to make a conscious effort to put them back into the local economy.

To accept our challenge, please visit and click on the $2 challenge logo at the top of the page to sign up. You can also call the Emmett Messenger Index at 208-365-6066 extensions 2, 3, or 6 and ask to have your name added to the list of participants! As a supporter of the $2 Bill-Shop Local Challenge, your name will be published in this newspaper several times throughout the holiday season as part of our campaign to encourage local holiday spending.

Once you sign the online commitment form, simply stop by a local participating Emmett bank: First Interstate Bank, US Bank and Wells Fargo Bank or in the Treasure Valley at any DL Evans branch. They will convert your $100 into $2 bills for free. Who knows? You may win a gift certificate from our weekly drawing of those who have signed up and get your name or photo in the newspaper.

So what do you think Gem County? Do you accept this challenge AGAIN? Make your commitment now by visiting to complete the commitment form and SHOP LOCAL!

The Emmett Messenger Index employees and their families.

Proudly serving Gem County for 125 years.

Support Local Journalism


Load comments