‘Tis the season to shop! The holidays are just around the corner and we here at Idaho Press are posing a challenge you won’t be able to resist: Go shopping. Spend $100 at local shops and restaurants. And only use $2 bills.
I can see you furrowing your brow, but there’s a reason to spend this way. Two-dollar bills aren’t normally in circulation. So, by you — and all of us — spending $100 worth of $2 bills and putting them out there, the community can see in a very literal way that people are really and truly shopping local.
“This can boost our local economy in a big way for such little effort,” said Matt Davison, president and publisher of Idaho Press. “By shopping local with fistfuls of $2 bills, you can make a dramatic and positive impact. You can make a difference, two dollars at a time.”
So, sign up for the challenge on our website or give us a call, and go to your local D.L. Evans Bank (or Wells Fargo if you live in Emmett) — they have stocked up on $2 bills and have them at the ready, in $100 bundles.
Then, go shopping. And spending!
And, if you are a shop owner — recirculate those $2 bills so we can keep them moving, so that everyone who gets $2 bills in their change, can keep shopping local.
Are you ready to take the challenge?
Just go to our website and click on the $2 Challenge logo.
We’ll keep track and let you know how much you are helping our local economy.
Last year, in Canyon County alone, the $2 Challenge added a quarter of a million dollars to the local economy — cha-ching!
This year, as we increase our spread into the entire Treasure Valley, we’re hoping to make that an even $1 million!
So, c’mon, what are you waiting for?
Take the challenge!