Just prior to this year's NCAA March Madness basketball tournament in Boise, an ESPN sportscaster told a national television audience, "While you're there, try Goldy's Breakfast Bistro. You'll thank me later."
That was music to the ears, but not a huge surprise, to Goldy's owner Wanda Martinat.
"If you think of it, sports reporters travel all over the country. They really know their food," she told Boise Weekly.
And when those reporters sat down at Goldy's, it's a good bet more than a few ordered its signature smoked salmon hash. It starts with premium smoked salmon and red potatoes, and is finished off with sauteed onions, capers and a hollandaise.
"It has to be one of our bestsellers," said Martinat. "If someone likes salmon, they love that dish."
For years, many of those customers have patiently waited for a Goldy's table.
"On a weekend day, we'll seat 400 people. And that's a lot considering we only have 56 seats and we're only open until 2 p.m.," said Martinat.
And the secret sauce to Goldy's success behind the kitchen door?
"It's the passion. A cook can have all the technique in the world, but he or she has to really care about the food," said Martinat. "People with passion do it right."