BOISE — The next concert or Boise State basketball game you attend won’t be at Taco Bell Arena.
How does ExtraMile Arena sound?
Boise State announced a 15-year, $8.4 million deal Wednesday with ExtraMile Convenience Stores to change the name of Taco Bell Arena to ExtraMile Arena. Boise State will receive more than $550,000 annually as part of the deal.
In conjunction with the name change, Jacksons will begin converting its Chevron-branded locations in the Treasure Valley to ExtraMile stores.
Boise State’s previous 15-year agreement with ES-O-En Corp. of Meridian, which owns and runs the Taco Bell restaurants locally, was for a total of just $4 million and was set to expire this summer.
“We have been working on this for quite some time, and I know this is going to be a great partnership — as was the case previously with Taco Bell,” Boise State athletic director Curt Apsey said in a release. “We’re especially grateful that John Jackson and his family, longtime Boise State supporters, were involved in putting this partnership together with ExtraMile.”
To compare, Albertsons is paying $12.5 million during a 15-year deal to have naming rights to the football stadium at Boise State. The Broncos get roughly $600,000 per year in that deal as part of a marketing agreement with Learfield Sports.
The building opened in 1982 and was known as The Pavilion before becoming Taco Bell Arena in 2004. It holds roughly 100 events per year including basketball games, concerts, gymnastics meets, high school and college graduations and more.
The previous 15-year, $4 million deal provided Boise State with only about $225,000 per year in cash. That is set to double to $550,000 annually under the new agreement.
ExtraMile is a joint venture of Chevron, USA Inc. and Jacksons Food Stores Inc. and operates more than 800 convenience stores in the western United States. Jacksons purchased a 50 percent interest in the partnership with Chevron in 2018. The Shell-branded locations in the area will continue to operate as Jacksons.
The deal still needs the approval of the State Board of Education, but that’s a formality at that point. A release said that could come as early as late summer, in which the renovations to the interior and exterior of the building would begin to reflect the name change.
Signage inside and outside of the arena, including on the basketball court itself, will be changed to display the new ExtraMile Arena name.
“We believe this is an exciting way to engage the fan base in building the ExtraMile brand here in Idaho and a great partnership to support the university and its athletic programs,” Cory Jackson, president of Jacksons Food Stores, said in the release.