When the Humanitarian Bowl kicks off the upcoming college football bowl season on ESPN, the Boise-based bowl game will have a new sponsor — uDrove.

On Tuesday, the Humanitarian Bowl announced a four-year deal with mobile business application, uDrove, as its sponsor for the Boise-based bowl game.

“This is an exciting day for our game,” Humanitarian Bowl executive director Kevin McDonald said. “uDrove brings a continuity, tremendous energy, and great enthusiasm for our bowl. The fact they are a national leader based in Idaho reinforces the support this bowl game receives from local fans and sponsors alike.”

Roady’s and uDrove are sister companies and are both based in New Plymouth. The new sponsor, uDrove, is a small-business solution dedicated to making life easy for the three million-plus professional truckers throughout the U.S.

The upcoming Humanitarian Bowl matches the No. 3 team from the MAC and the best available team from the WAC. — IPT

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